Google says Apps are Dead

* Consumers must be "bribed" to download.
* They typically won't download a businesses app.
* Even when incentivized, they uninstall at the end of the promotion.

But the Big ones:
* Apps are Extremely Expensive.
* Less than ONE in every 10,000 that have been developed were actually profitable!
* You are trying to convince people you are already doing business with to download.
* Typical apps are worthless when it comes to bringing in New Customers.

"Native Apps are Dead" = Google

Expensive

$$

Short Lived

$

No New Customers

?

Monthly Maintenance

$$$