* Consumers must be "bribed" to download.
* They typically won't download a businesses app.
* Even when incentivized, they uninstall at the end of the promotion.
But the Big ones:
* Apps are Extremely Expensive.
* Less than ONE in every 10,000 that have been developed were actually profitable!
* You are trying to convince people you are already doing business with to download.
* Typical apps are worthless when it comes to bringing in New Customers.